• Norican Group
  • Careers
  • Product Marketing and Communications Manager | Careers | Wheelabrator| Altrincham

Published

Product Marketing & Communications Manager (1 year fixed term contract) | Wheelabrator | Altrincham, Manchester

Are you ready to take on a new, exciting challenge?

The Product Marketing Manager will be the driving force between Technology Center product /marketing plans and regional marketing implementation. They will work closely with product managers, sales and regions teams to create one marketing plan ensuring the successful global implementation of product marketing strategies with compelling digital and offline marketing communications.

This role is pivotal in translating technical product innovations into compelling marketing campaigns while tailoring global strategies to regional needs and market dynamics. 

Help us Shape Industry By:

  • Leading the creation of global marketing strategies and support PM with their product marketing plans, ensuring alignment with overall business objectives and seamless execution across regions.
  • Collaborating with product managers at the Technology Center to understand product features, benefits, and competitive positioning. Manage marketing projects and campaigns for the product portfolio, ensuring USPs and key messages are effectively communicated to stakeholders. Support regional teams with up-to-date product information and sales enablement collateral.
  • Working closely with regional marketing managers to adapt global strategies for local markets, gathering feedback to refine and improve initiatives.
  • Driving seamless integration across marketing channels, ensuring consistency in online and offline communications.
  • UtilizingCRM data to develop tactical upsell and cross sell campaigns, drive customer engagement, and support sales team follow-ups. This should be using the best practice automation and personalisation.
  • Developing and executing a content strategy to enhance the customer journey, optimizing web content for engagement and lead generation.
  • Partner with creative teams and external agencies to develop integrated marketing campaigns across digital, social media, events, and PR.
  • Ensuring all marketing collateral is compelling, differentiated, and aligned with Norican brand guidelines and tone of voice.
  • Establishing KPIs for marketing campaigns, track performance across regions, and leverage analytics to optimize results.
  • Strengthening Norican’s brand identity gloally, ensuring consistency across marketing materials and communications.
  • Responsible for generic brand collateral and messages. Monitor brand perception and implement strategies to enhance awareness and reputation.
  • Working with the corporate team, develop and execute strategies to drive qualified traffic to the website, optimizing lead generation and conversion into opportunities.
  • Track and analyze marketing metrics, budgets, and campaign performance at local, regional, and global levels.

About You:

  • A progressive career with proven marketing management track record (min. 5 years) with a degree or marketing qualification.
  • Management of global activities, ideally from an B2B organization/company with an international focus.
  • Experience of developing a clear marketing strategy aligned to business goals and implemented with a clear commercial focus.
  • Brand management, ideally have worked within a strong global brand and experience in implementing brand building initiatives.
  • Insight into, and solid experience with identifying target audiences and personalized plans for customers using CRM, ideally Microsoft dynamics.
  • Data driven marketeer, familiar with budget and market analysis and reporting.
  • Digital marketing expertise, competent using digital analytics tools and managing SoMe channels.
  • Fluent in written & verbal English. Other languages are an advantage

Need More?

• Free parking
• Competitive salary.
• Pension contribution.
• Modern office environment.
• Access to some of the best digital marketing tools out there.
• Opportunity to work in a global team!

What we offer:

pension scheme 

Company Pension Scheme

 team socials 

Team Socials

  global team

Successful Global Team

competitive salary 

Competitive Salary

employee award

Employee Service Awards

  hybrid working

Hybrid Working Policy

 

Additional info:

•  37.5 hours / week.

•  Flexible working, based from our Altrincham. 

•  Innovative, friendly, modern office space. 

•  25 days holiday + bank holidays.

•  Enhanced pension contribution.

•  Work for an international manufacturing business with opportunity for international travel.

 

Ready to Apply?

Submit your application now and take the next step in your career. Simply fill in the form below to send your CV to our HR team for consideration. 

MORE INFORMATION ABOUT NORICAN